Tuesday, August 12, 2014

Diamonds aren't Rare at all! English lesson

Diamonds are the symbol of love, that's how it has always been right?  Maybe not? 

De Beers Consolidated Mines had to figure out a way to get people to buy diamonds.  Find out why and how in this article that you will speak to your English teacher about! 

Key Terms:
driven up
cultural expectation
sudden flood
 inflated prices 
ingenious marketing strategy 
crystallized carbonite
run-of the-mill 

more rare 

Why did De Beers want to drive up the price of diamonds? 
Why do we accept a cartel to market and sell diamonds when other industries can't have one?  '
How did De Beers get diamonds into the common culture of love?
What is the stereo-typical expression of getting engaged? 
Would you want or expect to give a diamond to your betrothed?  
How much would you spend on a diamond? Is it worth it? 
What precious stone do you like?  

What do you think about cubic zirconia stones?  
Or costume jewelry that looks like diamonds? 
What do you assume when you see a women who wears a "diamond?"
How has the Internet age changed the conception of value of a diamond? 

Lesson Plan by Rachael Alice Orbach, Professional English Teacher 

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