Dwight D. Eisenhower tenure as President was a period of mostly peace and prosperty. He was the general who had mastermineded the Normandy landing in 1944, so he easily won the 1952 Presidential Election. Watch one of the actual advertisements that showed on the new medium Television:
Can you catch some of the words? It repeats itself many times.
The music for the ad was written by Irving Berlin a talanted songwriter who went on to write many popular musicals that people still love to watch as well as the Christmas song
Here is Bing Crosby singing the song, the original version!! You can listen to it later. . . for Christmas!!!
Here is more information about Eisenhower's slogan:
The accomplishments of Eisenhower:
Read the Big Fat Notebook of American History page 423
And go here for even more details:
Do the quiz at the bottom of the page.
Questions:
Why did Eisenhower really win the 1952 Election?
Give your own reasons.
What was the effect of the TV ads?
How are TV ads being used today?
What improvements did Eisenhower initiate?
How are they still being used today?
What lesson can we learn from Eisenhower's term of office?
What is your favorite part of this lesson? Why?
Homework:
You are Eisenhower's Press Secretary at the end of Eisenhower's terms of office. Give a press conference and tell about what you think are President Eisenhower's three most important accomplishments.
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Rachael Alice Orbach
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