Sunday, March 22, 2015

New Age of SEO - English conversation lesson

English Conversation lesson about SEO.

If you have a website or a blog, you have to be concerned about SEO- Search Engine Optimization. This is the main way that you can attract new users to your website.  Which keywords do you use?  Where do you put them?  These were the questions that you had to answer in the past, now, this article gives us new ideas for attracting that all important "traffic."



Read this article and discuss it with your English teacher
http://www.inc.com/adam-heitzman/the-new-age-of-seo-why-your-approach-must-change.html

Key Terms
SEO best practises
current strategy
 evolve
compartmentalizing
 infographic
keywords
 brand's reputation
keyword intent
long tail searches
relevance
white hat rules
 build relationships
 influencer of purchases


Questions

What was the dominant strategy in the past?
Why was focusing on a keyword so important?
How could you build links?
What is the strategy now? 
How can you build more traffic to your website?
How do you know if you have enough visitors?
Why do you need to pay attention to social networks?
How do you make your purchasing decisions?
Where on the page do you put your keywords? 
Try switching them around, do you see a difference?
What type of monitization do  you use on your website? 
Do you see a difference when you change the placement?



English Conversation Lesson Plan by Rachael Alice Orbach - Professional English Teacher 

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