Tuesday, September 2, 2014

ALS Ice Bucket Challenge is changing the way Non-Profits fund raise - English Lesson

If you have been on YouTube, Facebook or Twitter lately, there have been many photos and videos that feature "The Ice Bucket Challenge."  This is a campaign to help the ALS Association raise money for research to help find a cure for the disease. 

Read this article and look at the accompanying video and be prepared to discuss it with your English teacher.   http://fox11online.com/2014/08/24/media-experts-say-ice-bucket-challenge-could-change-way-non-profits-raise-money/



Key Terms
viral social media
run-of-the-water-mill
a cold, ice-water bath
 being dumped
diagnosed
I profiled
degenerative neuro-muscular disease
 ventilator 
 ice-cold bandwagon
a selfie
disparage
exhibitionist 
many eyes on
making a splash

Questions
According to the article, what is the purpose of the Ice Bucket Challenge?
Is it working?  How much money has been raised?
How does this make people with ALS feel? 
How does Professor Mark Glantz feel about the campaign?  Why does he feel that way? 
What do you know about ALS?  
Would you donate $100 and take the Ice Bucket Challenge?  Would it depend upon the time of year? 
How much money do you donate to charity every year? 
How do you decide which charity to give to? 
How many charities do you give to? 
Do people come to your door in your city to ask for donations? 
How much money do you give them? 
Do you give money to beggars on the street? Why or why not? 
Which types of charities do you prefer to give a large amount of money? 
Which types of charities do you prefer to give a small amount of money? 
Do you insist on getting a receipt when you give money to charity? 
What other type of YouTube Challenge could you come up with that would be as popular? 





Lesson Plan by Rachael Alice Orbach - Professional English Teacher

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