Diamonds are the symbol of love, that's how it has always been right? Maybe not?
De Beers Consolidated Mines had to figure out a way to get people to buy diamonds. Find out why and how in this article that you will speak to your English teacher about!
http://knowledgenuts.com/2013/08/29/diamonds-arent-rare-at-all/
Key Terms:
cartel
driven up
cultural expectation
scarcity
sudden flood
inflated prices
ingenious marketing strategy
crystallized carbonite
run-of the-mill
Grammar:
more rare
Questions:
Why did De Beers want to drive up the price of diamonds?
Why do we accept a cartel to market and sell diamonds when other industries can't have one? '
How did De Beers get diamonds into the common culture of love?
What is the stereo-typical expression of getting engaged?
Would you want or expect to give a diamond to your betrothed?
How much would you spend on a diamond? Is it worth it?
What precious stone do you like?
What do you think about cubic zirconia stones?
Or costume jewelry that looks like diamonds?
What do you assume when you see a women who wears a "diamond?"
How has the Internet age changed the conception of value of a diamond?
Lesson Plan by Rachael Alice Orbach, Professional English Teacher
De Beers Consolidated Mines had to figure out a way to get people to buy diamonds. Find out why and how in this article that you will speak to your English teacher about!
http://knowledgenuts.com/2013/08/29/diamonds-arent-rare-at-all/
Key Terms:
cartel
driven up
cultural expectation
scarcity
sudden flood
inflated prices
ingenious marketing strategy
crystallized carbonite
run-of the-mill
Grammar:
more rare
Questions:
Why did De Beers want to drive up the price of diamonds?
Why do we accept a cartel to market and sell diamonds when other industries can't have one? '
How did De Beers get diamonds into the common culture of love?
What is the stereo-typical expression of getting engaged?
Would you want or expect to give a diamond to your betrothed?
How much would you spend on a diamond? Is it worth it?
What precious stone do you like?
What do you think about cubic zirconia stones?
Or costume jewelry that looks like diamonds?
What do you assume when you see a women who wears a "diamond?"
How has the Internet age changed the conception of value of a diamond?
Lesson Plan by Rachael Alice Orbach, Professional English Teacher
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